American beautyberry

What it is

Callicarpa americana (American beautyberry) is an open-habit, native shrub of the Southern United States which is often grown as an ornamental in gardens and yards. American beautyberries produce large clusters of purple berries, which birds and deer eat, thus distributing the seeds.

Where and when to find it

Habitat

You can find American Beautyberry in open woods, forest edges, and clearings in the southeastern United States.

How to find it

Look for them in sunny to partly shaded areas. The best time to spot them is in fall and early winter when the leaves have fallen, and the bright purple berries really stand out.

Best time of day

Fall and winter for berries; summer for small pink/white flowers. Look during the day.

How it lives

What it eats

Makes its own food (photosynthesis).

What eats it

Many bird species, deer, raccoons, opossums.

Worth knowing

• The berries are not usually eaten by birds until after the first few frosts.
• Native Americans used the leaves for medicinal purposes, especially for insects.
• The berries grow in dense clusters right where the leaves meet the stem.
• The berries are technically edible for humans but are very tart.
• It is a favorite plant for gardeners because of its stunning berry display.
• It provides shelter for small critters too.

Why it matters

American Beautyberry provides an important food source for birds and other wildlife in late fall and winter. Its flowers also feed pollinators.